Thought Leadership

MMA in the News

Marketing Management Analytics Names Global Executive Team: Read News Release

Synovate Analytics Companies MMA, SMA Merge to Drive Innovation: Read News Release

Advanced Marketing Accountability Practices Forum: Douglas Brooks Featured Speaker

e-Metrics Marketing Optimization Summit:Steve Tobias Discusses MMA's Digital Offering

Advertising Age:ROI is a Marketing Problem and a Brand problem Too

Marketing News:Targeting To the extreme

MORE >

Articles

Marketing Daily: 'Own' Your own Digital Marketing

Online Media Daily:Improving Marketing ROI: Towards a More Equitable Conversion Attrition Model

i-Media Connection:Don't Ditch Diligence in Favor of Digital

MORE >

Press Releases

January 12, 2012: FMMA Announces The Successful Launch of Its Pricing Strategy Solutiion

November 9, 2011: Former L’Oreal Marketing Executive Joins Marketing Management Analytics as SVP, Strategic Accounts

september 14, 2011:The Forrester Wave™: Marketing Mix Modeling, Q3 2011:
New Independent Research Report Cites MMA as "Leader" in Marketing Mix Modeling

August 28, 2011: Marketing Management Analytics Names Global Executive Team

August 4, 2011:Synovate Analytics Companies MMA, SMA Merge to Drive Innovation

june 10, 2010:MMA Hires Senior Marketing Services Exec Amir Zaheer

may 19, 2010:MMA Announces Two New Hires, Including the Former Director of Business Analytics at Novartis

march 31, 2010:Marketing Management Analytics Names Former WPP SVP Robert Gannon as Senior Vice President, Business Development

MORE >

White Papers

ANA/MMA Marketing Accountability Study:The Growing Marketing Accountability Imperative

ANA/MMA Marketing Accountability Study:The Roadmap to Success

ANA/MMA Marketing Accountability Study:The Path to Marketing Accountability: The Next Step

MORE >