A long time leader in quantifying the ROI and business impact of marketing, MMA continues to innovate to address the latest imperatives of marketers.

MMA has lead the marketing industry since 1989 in the field of marketing mix modeling – the technique that has become the standard for measuring the sales impact and ROI of mass marketing.  We have worked with the world’s leading marketers in industries such as consumer packaged goods, retail, pharmaceuticals, telecommunications, and financial services on over 1,000 brands and businesses within the Fortune 500.

MMA continually develops innovative tools and technologies to apply mix modeling and analytic techniques in new ways – in areas such as forecasting, spend optimization, and media scheduling.  In 2005, we released Avista by MMA Decision Support Service, the first fully-integrated marketing accountability tool in the industry.  As we continue to improve Avista, MMA is developing new methodologies and tools to help marketers make their working  dollars work harder.