Global Telecommunications Experience
MMA has been a leading provider of marketing analytics for telecommunications companies for over 5 years. MMA works with telecommunications clients in a number of countries globally and has experience at both the national and local level for products such as: wireless (handset and service; per and post-paid), fixed line local and long distance, internet (ISP), cable television, and promotions and bundles. MMA’s vast experience in the space helps them to understand the different market drivers and provides a rich database for securing industry norms.
Providing Solutions for Telecomm Marketing Models and Strategy Development
Telecommunication clients look to MMA as an advisor to help influence consumer attitudes by creating brand and product awareness and drive penetration and improve conversion. MMA insights help clients acquire, retain, and up-sell customers as well as retain valuable customers and minimize attrition. Marketing mix results and recommendations can also help clients increase usage and frequency and influence customers to upgrade service levels and products. MMA also helps clients manage their marketing investments across the product portfolio by influencing retail partners, better managing product categories, managing pricing and promotional offerings, and addressing competitive opportunities and threats.
Tackling the Tough Business Questions
- How does media drive gross adds, revenue, retention?
- What is the impact of each above the line media vehicle (TV, Print, Radio, etc…)?
- What is the ROI for each above the line activity?
- What is the optimal mix of media investments?
- How is my business impacted by competition and other factors such as the economy?
- Is counter-seasonal marketing productive? Is there an opportunity to re-allocate these investments to more effective time periods?
- How to improve the effectiveness/ROI of each media vehicles (products and services to advertise, which programming best supports the messaging, which day-parts are most effective, etc…)
- What is the halo impact of marketing other lines of business on mobile?
- What is the impact of BTL (Below the line) marketing like POS, events, sponsorship and co-marketing?
- What-if?