A Synovate company

Strategic Pricing Analytics

Establishing the right pricing strategy and architecture to realize business performance objectives and gain competitive advantage

With the global market turmoil of the past few years and the increasing pressure on brands, getting pricing right has never been more important. Balancing short-term pricing tactics with healthy longer-term brand equity objectives is challenging but is a key imperative if brands are to be successful.

MMA is uniquely positioned to support companies in optimizing performance and competitive advantage in pricing. Synovate possesses a rich mix of customer attitudinal and behavioral data while MMA’s innovative analytic capabilities in marketing, pricing and products enable us to take a holistic view of the factors that contribute to brand growth or decline, and the role that pricing plays within them. By combining insights that reflect the current state of “the mind of the consumer” and time series-based analytics, we’re able to apply the power of analytics with the relevance and ”recency” of consumer insights data.

This results in MMA being able to deliver holistic and comprehensive pricing strategies, architectures and the insights required to leverage pricing to gain real competitive advantage in the marketplace.

The MMA Approach to Pricing Analytics and Consulting

1.) Holistic insights approach – MMA seeks to understand not only what has happened by looking at the past two to three years of data, but why things are happening now and how consumer attitudes and behaviors are being influenced by current events so that we can enable our clients to get ahead of and potentially shape more productive category and brand trends.

2.) Pricing and revenue modeling - MMA’s industry-leading modeling approach provides companies with a number of the critical metrics required to establish a holistic pricing strategy:

• base price elasticity
• promoted price elasticity
• cross-product elasticity
• price thresholds
• price gaps
• promotional event lifts
• promotional cadence

3.) Translation of data and models into pricing strategies – Making the results of pricing analytics easy to use and actionable is critical to the success of any program. The MMA team will work with key stakeholders across your organization to ensure that the results are translated into insights and KPIs that are easily adopted and deliver a significant business impact.

4.) Ongoing monitoring and refinement – MMA’s Web-based pricing simulation tool allows companies to simulate the impact of changes in the pricing strategy while tracking the impact of key decisions throughout the year.

5.) Integration with marketing and brand insights – The MMA team will partner with your organization to establish a healthy balance between brand building and price promotion to achieve both short-term and long-term business objectives.