Innovative Strategies for Retail Marketers
MMA has worked with some of the largest retailers, ranging from home improvement stores, consumer electronics retailers, and toy stores. MMA has extensive experience modeling multi-channel retail categories at the national, local market and store level. MMA works with retail clients to determine the appropriate project scope and dimensions in order to yield the most actionable results within the organization.
Providing Solutions
Marketing mix modeling and MMA’s suite of analytic capabilities helps retailers drive more customers to the store. Results offer recommendations on how to affect penetration from your target audience, drive store traffic, improve conversion and optimize the effectiveness of circulars. Retailers also learn ways to increase customer value, transactions/frequency, basket size, loyalty/share of requirements, and identify target valuable customers and the basket mix. Project results also help improve operations and store performance by optimizing the store layout, distribution and operation issues, recommendations to better manage categories, and manage pricing and product offerings. MMA also advises retail clients on how to balance branding investments with promotion efforts.
Tackling the Tough Business Questions
- How much to invest in marketing?
- What is the contribution to sales from marketing?
- What is the ROI, effectiveness and efficiency of each marketing tactic?
- What is the impact of operational factors (store reformat, manager tenure, labor, etc…) and external factors (competition, weather, macroeconomic, etc…)?
- What is optimal mix of marketing investments?
- How-to improve the execution of each marketing tactic?
- What is the transaction and sales impact of varying levels of media?
- How much traffic and sales are driven by each activity?
- How would a change in marketing investments/execution impact future sales?
MMA has worked with Fortune 500 companies all around the world.