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Assortview

AssortView Helps Companies Take Action

With retail shelf space at a premium, marketers need to make critical decisions on a daily basis about which products to drop, keep or add. Often, these decisions are based on rudimentary analytics or gut feelings. MMA’s AssortView solution provides intelligence that can help your company with this decision-making process.

Addressing Key Business Issues

MMA’s AssortView service helps companies optimize product assortment by addressing key business issues. Specifically, AssortView can provide you with:

• The performance of the current product assortment
• The impact of key attributes on the consumer decision process
• The impact of products on category volume (incremental vs. cannibalization)
• The impact of competitive interactions
• The impact of product deletions and introductions
• The optimal assortment to drive increased revenue and profit

AssortView’s Unique Benefits

AssortView’s benefits include:

• Support for strategic and tactical decision-making (identifying white spaces and deciding whether to add, drop, or keep product)
• Quick, comprehensive and cost-effective
• Flexible and data-agnostic
• Uses panel, scanner or survey data

How AssortView Works

AssortView helps optimize product assortment through two distinct approaches:

Consumer decision analysis:

Understand the process in which consumers make decisions and how it is impacted by factors such as product attributes, competition, and uniqueness of the product.

What-if simulation and optimization: 

Quickly determine the optimal assortment plan, understand the impact of the current assortment and define the optimal assortment to drive incremental revenue and profit.