Press releases
January 19, 2012Marketing Management Analytics Experiences Record Growth of 32% In 2011
Solution innovation, a significant infusion of business and analytic talent, a commitment to delivery excellence and client value creation fuel revenue gain at MMA
January 10, 2012: Marketing Management Analytics Announces the Successful Launch of its Pricing Strategy Solution
New pricing solution focuses on value creation and competitive advantage for manufacturers, retailers and restaurants, delivering predictive pricing strategies that optimize revenue and profits
november 9, 2011:Former L’Oreal Marketing Executive Joins Marketing Management Analytics as SVP, Strategic Accounts
MMA today announced the hiring of veteran client-side marketing executive Mark Anton to the position of Senior Vice President, Strategic Accounts.
September 14, 2011: The Forrester Wave™: Marketing Mix Modeling, Q3 2011:
New Independent Research Report Cites MMA as "Leader" in Marketing Mix Modeling
MMA cited for its "dynamic software solutions...impressive approach to digital metrics and granular attribution models." MORE>
August 28, 2011:Marketing Management Analytics Names Global Executive Team
Experienced executives from Accenture, SymphonyIRI and leading analytic firms come together to innovate and deliver high-value analytic solutions for measurable and incremental growth. MORE >
August 17, 2011:MMA Creates a Global Analytics Center of Excellence in Bangalore, India
Center will focus on using advanced analytics, predictive modeling to drive measurable improvement in client business performance worldwide. The center will develop expertise and capabilities in advanced predictive and optimization techniques that draw on behavioral and attitudinal data for solving complex business planning, product innovation, pricing, traditional and digital media measurement and forecasting issues for top brands around the world. MORE >
August 4, 2011:Synovate Analytics Companies MMA, SMA Merge to Drive Innovation
Top four global custom market research company Synovate today announced the integration of two of its global analytic and strategic business units, Marketing Management Analytics (MMA) and Synovate Management Analytics (SMA). They are being integrated into a single business unit designed to merge traditional and emerging analytics with “mind of the consumer” attitudinal and behavioral data, and will be branded as MMA. MORE >
February 28, 2011:Synovate Marketing Management Analytics launches m360, an advanced digital ROI solution powered by comScore
Once again MMA raises the bar in the marketing mix modeling space by launching an innovative new analytics solution that expands the insights delivered by marketing mix modeling. The solution, called m360, uses comScore data to provide a direct comparison of all media activities in a single analysis. MORE >
MMA has worked with Fortune 500 companies all around the world.