MMA Receives the Highest Rating for the Quality of its Marketing
Models in Industrywide Survey view html>> view pdf >>
September 19, 2007
Marketing Management Analytics announces the appointment of a new SVP
Former Mindshare Executive Returns to MMA view html>> view pdf >>
September 5, 2007
ANA/MMA Marketing Accountability Study
Finds Need for Greater Alignment Between Marketing and Finance view html>> view pdf >>
Tuesday June 26, 2007
Marketing Mangement Analytics Announces Expansion to Team with Seven New Hires Former Accenture Senior Manager Appointed MMA Vice President view html>> view pdf >>
Tuesday April 24, 2007
Marketing Effectiveness Leaders Form Strategic Partnership
Marketing Management Analytics and EMM Group Announce Marketing Transformation Framework view html>> view pdf >>
Tuesday March 13, 2007
New National Survey:
Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They Are Satisfied with their Company’s Ability to Measure Marketing ROI view html>> view pdf >>
Wednesday January 10, 2007
Marketing Management Analytics Expands Management Team
Former MarketShare Partners Director Named Vice President view html>> view pdf >>
Marketing Management Analytics announces major expansion to marketing effectiveness team with thirteen new hires
Former Cadbury Schweppes Marketing Executive Appointed SVP, Account Management
Survey Finds More Senior-Level Marketers Able To Measure Return on Investment
One-Third of Senior-Level Marketers Able to Measure and Act on ROI, up from 19% Last Year view html>>view pdf >>
Wednesday March 29, 2006
MMA’s New Release of its ROI Service Extends the Power of “What If” to Product Portfolios and Media Schedules view html>>view pdf >>
Friday December 16, 2005
Yahoo! and MMA to offer Measurement Service to Enable Marketers to Optimize Advertising Spend Across Media view html>>view pdf >>
