SAS News Marketing Management Analytics (MMA) Calls SAS® ''gold standard'' June 2007 MMA develops cutting-edge methods for measuring the sales impact of advertising and other marketing components. SAS Analytics power the company’s Marketing Mix Analysis and Avista offerings, which blend data sources to offer fact-based analysis that quantify the sales impact of media. “SAS is the only software company that meets our client needs for enterprise quality,” said Ed See, Co-President and Chief Operating Officer. “The gold standard in analytics, SAS has the reputation that 30 years of successful implementations brings.” http://www.sas.com/news/preleases/061807/news4MMA.html
Association of National Advertisers 2007 Marketing Accountability Conference – Palm Beach, Florida John Nardone, Co-President & Chief Client Officer
Ed See, Co-President & Chief Operating Officer
