Marketing Performance Metrics and Consultation
Some of the largest companies around the world look to MMA as a marketing advisor after realizing the impact that measuring and optimizing marketing has on their bottom lines.
Providing Marketing Investment Solutions to Industries of All Kinds
Marketing mix modeling results have provided understanding of effectiveness for different marketing tactics in generating new applications, growth, retention and usage. Running marketing mix and media scheduling simulations and optimizations helps clients take advantage of budget allocation and execution opportunities to ensure that marketing dollars are spent in order to yield the highest possible return on investment. Clients also benefit from MMA’s branch level modeling which delivers granular insights into the impact of both marketing and non-marketing factors at a local level.
Tackling the Tough Business Questions
- How much to invest in marketing?
- What is the impact of each marketing investment on sales?
- What is the optimal mix of marketing investments?
- What-if?
- What is the impact of non-marketing factors (competition, macro/micro economic, etc…) on sales?
- What is the impact of operational factors?
- What are the synergies/interactions between products and marketing/DM tactics?
Market Smarter
We continue to make our clients smarter marketers in a range of industries including:
- Automotive
- Beverages/Wine/Spirits
- Communications
- Digital
- Insurance
- Music/Entertainment
- Technology
- Travel/Leisure