MMA in the news
eMarketer: Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies
Doug Brooks, MMA's Global EVP, was quoted in eMarketers report on building multi-channel marketing strategies. Here are some of his insights:
"Companies can't just measure the impact of digital media on online sales and then offline tactics on offline sales. They need to understand how television impacts online sales, and they also need to understand how search and display impact offline sales."
"The key is to understand how to influence different consumers through different vehicles at the right time and use the right mix of vehicles to drive both online and offline behavior. Each lever has a different influence on online and offline sales, and once you start breaking down the silos of measurement and planning, you get unbelievable efficiencies in the way you invest in the marketing mix."
"The next step for most clients is to look at how to take cross-media measurement to the next level and link to their segmentation strategies. It's one thing to look at the impact of media on your general sales population, but when you start looking at how certain consumer segments are influenced, you can start to measure whether there's a higher ROI for certain display ad campaigns vs. radio, vs. print, and vs. search for different segments."
MMA Announces the Successful Launch of its Pricing Strategy Solution
New pricing solution focuses on value creation and competitive advantage for
manufacturers, retailers and restaurants, delivering predictive pricing
strategies that optimize revenue and profits
Link to Full Article
Media magazine:The Future of Media is an information revolution
A major transformation will take place in the global media industry as the needs of marketers and traditional analytics and data suppliers diverge. Fundamentally, the way marketers define information will radically change. LInk to Full Article
Marketing Management Analytics Names Global Executive Team:Experienced executives from Accenture, SymphonyIRI and leading analytic firms come together
The appointments coincide with the recent merger of MMA with Synovate Management Analytics (SMA), which has been developing leading-edge methodologies and approaches for merging traditional and emerging analytics with “mind of the consumer” attitudinal and behavioral data. Link to News Release
Synovate Analytics Companies MMA, SMA Merge to Drive Innovation:Combined Company to be branded mMA
Top four global custom market research company Synovate today announced the integration of two of its global analytic and strategic business units, Marketing Management Analytics (MMA) and Synovate Management Analytics (SMA). Link to News Release
ANA Thought Leadership Series:Measures for Success: How to Become a more Accountable Marketing Organization
Douglas Brooks, EVP, Synovate MMA explains that while most companies have invested in marketing accountability, they haven't gotten to the point where they learn about "what happened, predict what might happen, and then track leading indicators against those predictions." Link to full article
Advanced Marketing Accountability Practices (AMAP) Forum:Something has to Change
Join these Forum Leaders as they call out the challenges facing marketing accountability.
NYU Stern School of Business:The Future of Digital Media Measurement
Doug Brooks is the featured speaker at NYU Leonard L. Stern School of Business on “The Future of Digital Media Measurement” on 2-28-11. Doug provides this overview of his presentation, “As the media landscape continues to change and new consumer touchpoints are emerging faster than metrics are evolving, senior marketers are struggling to effectively allocate their spend. During this session at NYU, I will share a series of lessons learned/best practices across a number of industries for addressing this challenge.”
Canadian Marketing Association:Return on Analytics: Integrating Analytics to Drive Business Performance Through Strategic Insights
Key topic areas:
Integrating analytics and research to find "one truth"
Gaining cross-functional buy-in
Ongoing management and improvement of an analytics program
Establishing global standards and best practices
WARC:FUTURE OF ADVERTISING RESEARCH CONFERENCE
The impact of traditional media such as newspapers and magazines on overall campaign ROI should not be underestimated, says Ernie Kim, SVP, MMA (a Synovate Company) while speaking at WARC’s Future of Advertising Research Conference in London. Link to full article
AHAA 2010 Annual Conference:Miami, Florida
MMA's, Patrick Murray, Senior Vice President Account Management and Development, shares his expertise with an ROI panel on Friday, October 8 beginning at 2:15pm.
e-Metrics:Marketing optimization summit:Arlington, Virginia
Steve Tobias, MMA's Managing Director, discusses the nuances of
m360, MMA's digital offering for measuring digital impact on marketing ROI.
Link to e-Metrics Summit Information
advertising age:CMO Strategy: ROI is a Marketing Problem - and a Brand
Problem Too
Lee Jeans Embraces Cross-Functional Analytics
marketing news:Targeting to the Extreme
Seen by many as an ROI booster, hypertargeted marketing tactics are gaining great attention, but beware of the pitfalls and the expense. Perceived returns are not always as they appear. 
Download PDF of full article
advertising age:Guess Which Medium Is as Effective as Ever: TV
Despite All That Ails the Toob, Marketers Can Still Reach the Audience They Are Looking for -- Even Web-Obsessed Youth.Download PDF of full article