MMA in the news
AHAA 2010 Annual Conference:Miami, Florida
MMA's, Patrick Murray, Senior Vice President Account Management and Development, shares his expertise with an ROI panel on Friday, October 8 beginning at 2:15pm.
e-Metrics:Marketing optimization summit:Arlington, Virginia
Steve Tobias, MMA's Managing Director, discusses the nuances of
m360, MMA's digital offering for measuring digital impact on marketing ROI.
Link to e-Metrics Summit Information
advertising age:CMO Strategy: ROI is a Marketing Problem - and a Brand
Problem Too
Lee Jeans Embraces Cross-Functional Analytics
marketing news:Tarketing to the Extreme
Seen by many as an ROI booster, hypertargeted marketing tactics are gaining great attention, but beware of the pitfalls and the expense. Perceived returns are not always as they appear. 
Download PDF of full article
advertising age:Guess Which Medium Is as Effective as Ever: TV
Despite All That Ails the Toob, Marketers Can Still Reach the Audience They Are Looking for -- Even Web-Obsessed Youth.Download PDF of full article