Media and entertainment companies invest a significant amount in marking with the purpose of driving buzz /awareness pre-launch and to maximize sales while their products are in theaters and on shelves (post-launch). MMA has developed a solution for this industry that integrates product lifecycle analytics with econometrics to help key decision makers understand how, when and where to invest their marketing dollars to gain a significant return on their investment.

Whether the product is a new film release, a video game or a DVD, MMA has the expertise, methods and technology to address the latest business questions while providing senior executives with predictive insights to maximize their investments.

Tackling the Tough Business Questions

• What is the impact (contribution) of each marketing/media tactic on Awareness and Grosses/Sales?
• How to align media spend relative to the launch?
• How to improve the execution of marketing/media?
• What is the optimal mix of investments to drive Awareness and Sales/Grosses?
• What role does awareness play in driving?
• Grosses across segments?
• How does marketing performance differ across key genres and segments?
• What is the ROI and marginal ROI for each marketing/media vehicle?
• What is the impact of operational and external factors on Grosses?