A Synovate company

Optimizing marketing investments to drive growth and profitability

Today, most senior executives are being asked to improve business performance (revenue and profits) with the same or reduced investment in marketing. While facing this corporate challenge, they also face an increasing changing and fragmented media landscape. These companies have turned to marketing mix modeling and other predictive analytics but are struggling to deliver the right blend of strategic and tactical insights at the right time to have a real impact on the business. MMA’s comprehensive and proven approach is currently being used by some of the largest companies across almost every industry and major global market to address this challenge.

MMA’s marketing mix modeling approach helps decision makers take action and gain competitive advantage in the following ways:

• Optimize marketing investments globally, nationally and locally
  • Establish apples-to-apples/ROI comparisons of all marketing tactics and media vehicles such as TV, sponsorships and digital
  • Understand the impact of marketing budget changes
  • Confidently deliver marketing forecasts (sales delivered by marketing investment)
  • Improve the ROI and execution of marketing vehicles such as timing, duration and message
    
• Take advantage of cross-media interactions (digital, traditional and direct) and provide rich insights into the ROI of digital media investments
• Micro-target activities by geographic, demographic and local dynamics
• Balance investments in operational business drivers with marketing
• Influence consumer attitudes for long-term brand health
• Influence high-value/strategic segments

MMA is currently helping many of the largest global brands to embed marketing mix results into their ongoing business planning and course-correction processes

Through the combination of powerful software solutions, consulting, and rapid model refresh capabilities, MMA has made the vision of ongoing decision support a reality for many of our clients.

Avista 2.0

Launched in 2005, Avista was the first Web-based tool that provided marketers and key decision-makers to engage with their marketing mix models and current data to optimize investments, develop what-if scenarios and track changes in critical business drivers. MMA has continued to drive innovation in this space by providing the functionality required to support collaborative discussions between marketers and their media agencies on an ongoing basis.

Consulting

Successful translation of analytic results into easy-to-use insights and strategies is critical to driving business performance. MMA’s team of experienced management consultants and analytic professionals work with our clients on an annual, quarterly and monthly basis to ensure that the results of our work are adopted and provide a lasting business impact.

Rapid Model Refresh Solution

One of the biggest challenges with marketing mix models has been the ability to provide timely insights. As companies across every industry have recognized the power of these analytics, the need for an increase in both the depth and frequency has risen. MMA’s data integration and modeling platform has been enhanced to automate the update of marketing mix models and provide new insights to our clients on a quarterly basis.

Why Choose MMA?

MMA pioneered the use of marketing mix modeling and marketing ROI measurement in 1989 and has modeled more than 1,000 brands across 22 countries and most industry sectors. We have been the thought leader, innovator and trusted marketing sciences advisor for more than 20 years.