Marketing Performance Consulting advises and guides companies in institutionalizing positive change in their marketing organizations. Using a pragmatic, focused approach, MMA helps establish and implement actionable roadmaps with meaningful measures for success.
MMA’s clients often report top and bottom line improvements of up to 15% within a year of working with MMA to improve marketing spend effectiveness.
MMA consults for clients on issues including:
Institutionalizing change in areas such as marketing measurement, econometrics, data-driven decision making, and portfolio management
Transforming tribal or organic operations to repeatable marketing capabilities that communicate results in measurable business metrics
Recovering from challenged technology implementations to achieve real results in marketing business value such as better views of the customer, greater return on marketing investments, or increased organizational throughput
Providing transparency and results around marketing reporting by putting order to “unmanaged spend” through process audits
Designing the organization, processes, and tools to identify and execute on the most effective marketing programs through data-enabled forecasting, simulation, and optimization of marketing results
