With retail shelf space at a premium, companies must make critical decisions almost daily about which products to drop, keep or add. Often these decisions about which products will succeed are based on rudimentary analytics or “gut” feelings.

Retailers and manufacturers are struggling to answer a few key business questions:

• What is the optimal assortment of products to drive revenue and profit for a category?
• What is the impact of product introductions, deletions and interactions on the overall category?
• What are the most important factors that drive a consumer’s purchase decision?

The MMA Approach
MMA’s AssortView Service helps companies optimize their assortment plans while answering key business questions about the consumer decision process.

There are two components of the AssortView service:

• Consumer decision analysis
• What-if simulation/optimization of the assortment
  
  

The MMA Results
MMA’s AssortView solution provides retailers and manufacturers with the optimal product assortment for true incremental growth and profit.

AssortView by MMA allows companies to understand the…

• performance of the current assortment
• impact of key attributes on the consumer decision process
• impact of products on category volume (incremental vs. cannibalization)
• impact of competitive interactions
• Impact product additions and deletions on the category
• Optimal assortment plan
  
  

What’s unique about this solution?

• Quick, comprehensive and cost effective
• Flexible and data agnostic
  • Uses panel, scanner or survey data
• Supports strategic (identifying white spaces) and tactical decision making (add, drop, keep product)