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Randolph Stone
Chief Executive Officer
Randy Stone joined MMA in 1991, as a partner in the fledgling firm where he held various sales and account management positions until his appointment to CEO in early 2000. Before MMA, Randy was Vice President, Group Sales & Marketing Manager at ACNielsen. Prior to ACNielsen, Randy was at Burke Marketing Services where he ran a group practice in new product and advertising test marketing. His clients ranged from those in consumer packaged goods, telecommunications, retail, and entertainment. He began his career at Trendex in a variety of research and client management roles. Randy graduated from Fairfield University with a B.A. in Political Science. |
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Jeff Faenza
Chief Financial Officer
Jeff Faenza joined MMA as its Chief Financial Officer in 2005. Jeff is also the CFO for Copernicus Marketing Consulting, a sister company based in Wilton, CT, where he has worked for the past 12 years. Prior to joining MMA and Copernicus, Jeff spent seven years as VP of Finance at Yankelovich Clancy Shulman and three years as a senior auditor with KPMG. Jeff is a Certified Public Accountant and holds a B.A. in Economics from Rutgers College. |
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John Manuli
Senior Vice President, Account Management
John returned to MMA in 2006 after having been Director, Marketplace Analytics for Cadbury Schweppes Americas Beverages. John was previously Senior Vice President at MMA from 2000 to 2002, after the company acquired Applied information for Marketing (AIM). He held leadership positions at AIM between 1992 and 2001 including Chief Development Officer. Prior to joining AIM, John was VP, Analytic & Testing Services at Nielsen Marketing Research. He was also a Vice President at IRI, where he worked in client service. John holds an M.B.A. in Marketing from New York University and a Bachelors degree from Fordham University. |
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Tim Murphy
Senior Vice President of Account Management
Tim Murphy develops and refines MMA's analytical techniques. Before joining MMA, Tim was with Information Resources, Inc. as the Director of the Analytical Consulting Group (ACG) for the Northeast region. He began his career in marketing with Young & Rubicam in Chicago where he was responsible for the quantitative analysis of market and consumer behavior. Tim holds an M.A. and Ph.D. in Experimental Psychology from the University of Illinois at Urbana-Champaign and a B.A. in Psychology from St. Michael's College. |
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Sheila Baker
Senior Vice President of Client Service Analytics
Sheila Baker joined MMA in 2002 and is responsible for managing MMA’s Client Delivery Group. The Client Delivery Group is responsible for project management across all marketing analysis engagements. Prior to this role, Sheila managed projects & relationships for several clients including Gillette and J&J. Before joining MMA, Sheila worked for ACNielsen for 10 years where she was responsible for new client transitions, and for maintaining relationships between Client Service and Production across all clients in the Norwalk office. Sheila handled client servicing for Boehringer-Ingelheim, Barilla Pasta, and Black & Decker. Sheila majored in economics at Fairfield University.
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Steve Tobias
Senior Vice President, Account Management
Steve joined MMA in 2005 from BearingPoint where he was a Senior Manager in the Media and Entertainment Practice leading the firm’s efforts in supporting the Marketing and Communication industry. Previous to that Steve was a Senior Manager at Arthur Andersen. Steve was initially hired to lead MMA’s Avista Implementation practice which he managed for 2 years. Steve currently leads many of MMA’s largest accounts focusing in CPG, Financial Services and On-line. He also has responsibility for building out MMA’s offerings in Europe. Steve holds an MBA from NYU’s Stern School of Business and he is also a CPA. |
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Douglas Brooks
Vice President
Doug Brooks joined MMA in 2004 as part its initiative in on-demand marketing planning. Formerly a Senior Manager of the Business Strategy and Customer Experience Practices at consulting firm BearingPoint, he has advised executives at some of the world's largest companies. Prior to joining BearingPoint, Doug was a Manager in Arthur Andersen's Business Consulting Group. Over the course of his career, he has led project teams for clients that span across many industries including: Apparel, Consumer Packaged Goods, Financial Services, Retail, and Technology. He has a depth of experience in marketing, advertising/design, business analytics, technology, usability and business strategy/transformation. Doug and his accomplishments have been featured in publications such as: Advertising Age, Brandweek, CMO, Marketing Daily, and Reveries. For the last three years, he has helped the Association of National Advertisers on its industry-wide marketing accountability initiative. |
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Kathy McCarthy
Vice President, Data Solutions Group
Kathy McCarthy joined MMA in 1996 to facilitate the creation of a department (MMA’s Data Solutions Group) that would coordinate the data acquisition and integration efforts company-wide. The Data Solutions Group is responsible for all data acquisition, processing, cleansing, validating and integration across all projects and clients. Prior to joining MMA, Kathy worked at both IRI and AC Nielsen where she held a variety of positions across several major clients (Anheuser-Busch, Unilever, Pepsi, etc). Kathy majored in Business Administration at Sacred Heart University in Fairfield, CT. |
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Rishi Bhandari
Vice President of Analytics and Senior Scientist
Rishi is responsible for analytical development at MMA and has more than 12 years of experience working with client organizations in developing analytical insights. Rishi has worked in the CPG, retail, apparel, pharmaceutical, financial services and entertainment industries. Prior to joining MMA in 2004, Rishi worked at Information Resources Inc. (IRI) for 8 years as Director of the Analytic Insights Group, where he was responsible for the development and management of IRI's store-based analytic products. Rishi holds bachelors' degrees in Economics and Statistics from the University of Rochester and an M.B.A. from the Kellogg School of Management at Northwestern University. |
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Gerry Pollak
Vice President, Client Service Analytics
Gerry is a seasoned marketing research consultant who joined MMA back in 1994.
Throughout this time, he has held both client service and advanced analytic production responsibilities across dozens of categories including packaged goods, retail, telecom, and financial services. Gerry continues to leverage his in-depth knowledge of marketing mix analysis and other advanced analytics tools to not only deliver fact based insights, but to also contextualize and benchmark historic performance. He has authored many white papers and industry reports on marketing effectiveness. Gerry has a B.S. in Marketing from the University of Connecticut.
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Patrick Murray
Vice President, Account Management
Patrick Murray joined MMA from The Home Depot, where he most recently was the Director of Pricing Analytics and Execution. Before that he led The Home Depot’s Marketing Effectiveness function and held other merchandising and operations roles in the company. He has worked in a variety of management and operations consulting positions at PricewaterhouseCoopers and other firms. He holds an AB from Dartmouth College and an MBA from the Tuck School of Business, both in Hanover, New Hampshire.
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Keith Hopkins
Vice President, Account Management
Keith Hopkins joined MMA in 2007 from Accenture, where he served as Senior Manager of the Global CRM Service Line. Previously, Keith served as Senior Manager of the CRM Service Line at Arthur Andersen Business Consulting and BearingPoint. Keith’s client experience includes work for JP Morgan Chase, The Home Depot, Estee Lauder, Johnson & Johnson, FedEx, and others. He also served as Chief Information Officer of Petals, a national home furnishings company, and held engineering and management positions at Witco Corporation, an automotive parts manufacturer. Hopkins has a B.S. in mechanical engineering from the State University of New York – Regents College, and an M.S. in telecommunications from Iona College. |
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Erik Erikson
Vice President of Human Resources
Erik joined MMA in May of 2000 as a result of the Applied Information for Marketing, Inc., (AIM) acquisition. Erik was Director, Human Resources at AIM since 1997. Prior to joining AIM, Erik spent 3 years as Employee Services Manager with Business Resources Services, Inc., (BRS) in Jericho , NY, to support a fast growing corporation with 425 employees and ten locations. Erik spent 10 years with IBM Corporation where he held various human resources and operations management positions. Erik has a B.S. in Business Administration and Marketing from Franklin Pierce College. |
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