Marketing Management Analytics Expands Management Team
Former MarketShare Partners Director Named Vice President

Wilton, Conn., January 10, 2007 -- Marketing Management Analytics, Inc. (MMA), www.mma.com, the pioneer and innovator in advanced marketing analytics, today announced the appointment of John D. Clayton as Vice President, Account Management. Clayton will lead client service for select MMA accounts, and be based on the west coast in SantaMonica, Calif. MMA is an independent operating unit of Carat, one of the world's leading media services companies.

Clayton joins MMA from MarketShare Partners in Los Angeles, where he managed key accounts in the automotive, entertainment, travel, and brokerage industries. He has more than 25 years of experience helping Fortune 100 companies successfully implement econometric studies and CRM initiatives.

“MMA has an impressive history of success and innovation” said Clayton. “The company has built a well-deserved reputation for solid analytics and outstanding client service. I want to contribute to their ongoing success.”

“We’re excited to have a seasoned professional like John on board to add to our strength in account management,” said John Nardone, President and Chief Client Officer of MMA. “His expertise across multiple industries will add value as MMA continues to grow and build innovative solutions for our clients.”

Prior to joining MMA, Clayton was Client Service Director at MarketShare Partners, an econometrics organization with offices in Los Angeles, New York, and London. He has also held senior level positions at top advertising agencies, including McCann Relationship Marketing and Grey Direct West.

Clayton graduated with a B.A in French and Economics from Duke University. He received his M.B.A with honors in Marketing and Finance from the Wharton School of Business at the University of Pennsylvania. He resides in Los Angeles, Calif.

About Marketing Management Analytics, Inc. (MMA)
MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Since that time, MMA has conducted more than 1,000 studies on hundreds of brands and businesses in more than 20 countries. MMA's clients include many of the most recognized marketers in the world. MMA has been a unit of Aegis Group, PLC, London (AGS.L) since 1997. For more information about other MMA services, visit http://www.mma.com.