Expertise
Marketing Mix ROI
MMA is recognized as the pioneer and industry leader in marketing mix modeling. MMA’s marketing mix modeling methodology includes both marketing and non-marketing variables that represent each factor that is a statistically significant influence on sales, such as marketing, pricing, economic conditions and environmental activities.
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Digital & Social ROI
MMA’s m360 is a new analytics solution that combines your traditional media (TV, print, radio) and digital media (such as display, search, mobile and rich media) activities into a single analysis, giving you common ROI metrics and makes it easier for you to determine which mix is the most effective for your goals and budget.
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Global Portfolio Optimization
Understanding how much and where to invest on a country-by-country basis is critical for global companies. What countries/brands have the greatest potential? Where should I re-allocate investment to optimize profits? What are consumer trends within a particular country that can be tapped into? In what categories should I invest/divest?
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Brand Equity
More and more, companies are looking to take the next step in marketing analytics and learning the long-term value of marketing. BrandView by MMA uncovers the long-term ROI of marketing vehicles and messages and identifies the critical relationships between brand health metrics and the financial value (long-term ROI) of movements in these metrics.
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Causal Forecasting
Avista by MMA provides cross-function teams with an easy-to-use toolset that delivers on-demand insights about the effectiveness of marketing efforts. It combines the insights from MMA marketing mix models with the real-time analytic power of industry-leading business intelligence to support fact-driven decisions.
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Strategic Pricing
As we crawl out of one of the toughest global recessions ever, executives must focus on finding the “sweet spot” for their business to strike a balance between short-term sales and long-term growth objectives. MMA is helping companies do this by delivering comprehensive pricing strategies, architectures and the tactical insights required to increase revenue & profits.
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Product Assortment
With retail shelf space at a premium, companies must make critical decisions about which products to drop, keep, or add. AssortView helps companies optimize their assort plans while answering key business questions about the consumer decision process and the impact of product introductions, deletions and interactions on the overall category.
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Data Integration & Management
Today, almost every company is seeking to gain competitive advantage by deriving insights from data and analytics. While speed of insight is absolutely critical, the explosion of data quantities and sources make it difficult to get to the next level. As a leader in data integration, MMA’s MarketView allows for quick and easy access to mission-critical information.
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Thought Leadership

Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies
Lauren Fisher | eMarketer

February 3, 2012

Douglas Brooks, MMA EVP, spoke with eMarketer's Lauren Fisher about current trends and challenges associated with multichannel marketing measurement.MORE >

Marketing Management Analytics Experiences Record Growth of 32% In 2011

January 19, 2012

Solution innovation, a significant infusion of business and analytic talent, a commitment to delivery excellence and client value creation fuel revenue gain at MMA.MORE >

marketing daily

'Own' Your Digital Marketing Data

by Kathy McCarthy | May 18, 2010

Managing the vast amount of data associated with digital ad exposures and interactions -- especially as agency relationships change -- is a challenge that marketers must deal with in order to realize the full potential of digital media.MORE >

Online Media Daily

Improving Marketing ROI

by Dan Eggleston | March 24, 2010

While last-click attribution is an easy default mode for digital marketers, this practice can lead to serious marketing missteps, including inflated digital marketing estimates and misallocation of marketing spend.MORE >

Marketing analytics

Not Just for Packaged Goods Anymore

When it comes to measuring the return on marketing investments, no two product or service categories are exactly alike. However, regardless of category, brands today have one thing in common: The mandate that every marketing dollar spent pays off.MORE >

ANA/MMA Marketing Accountability Study

The Path to Marketing Accountability

The ANA, in partnership with Forrester Research and MMA, surveyed 145 marketing executives to identify the characteristics and best practices required to establish an effective and accountable marketing organization.MORE >