A Synovate company

Years of Experience with Financial Services Clients

Some of the largest financial services companies around the world looked to MMA as a marketing advisor after realizing the impact that measuring and optimizing marketing has on their bottom lines.  MMA has worked with all types of financial services companies including credit card issuers and consumer banks and has performed studies on a number of products including checking, savings, home equity, mortgages, credit cards and insurance product. 

Providing Solutions

For financial services clients, mix modeling results have provided understanding of effectiveness for different marketing tactics in generating new applications, growth, retention and usage.  Running marketing mix and media scheduling simulations and optimizations helps clients take advantage of budget allocation and execution opportunities to ensure that marketing dollars are spend in order to yield the highest possible return on investment.  Clients also benefit from MMA’s branch level modeling which delivers granular insights into the impact of both marketing and non-marketing factors at a local level. 

Tackling the Tough Business Questions

• How much to invest in marketing?
• What is the impact of each marketing investment on sales (e.g. applications/ accounts)?
• What is the optimal mix of marketing investments by LOB?
• What-if?
• What is the impact of non-marketing factors (competition, macro/micro economic, etc…) on sales?
• What is the impact of operational factors (e.g. in-branch tactics, rep incentives, branch opening/closing)?
• What are the synergies/interactions between products and marketing/DM tactics?