MMA has been measuring the impact of marketing on products with long-purchase cycles for some of the largest global brands in the apparel, appliances, automotive, consumer electronics, durable goods, furniture, home improvement materials, jewelry and even real estate.  Over our 22+ year history, we have developed proprietary methods for capturing the mid- to long-term effects of media and using this information to help our clients form investment strategies for their global brands.

Tackling the Tough Business Questions

How to optimize investments across a portfolio of products?

What is the impact of media at each point in a consumer’s path to purchase?

How to improve marketing ROI?

What is the role of digital media, social media, sponsorships and PR in brand building?

What is the optimal timing and execution of marketing investments to maximize revenue and profits?

What if?