A Synovate company

Digital & Social ROI

Establishing an apples-to-apples comparison between traditional and digital media

As the ecosystem on traditional and digital media continues to evolve, marketers are struggling to establish a common ROI metric across all forms of media. The issue is magnified by the onslaught of emerging data sources and metrics used to measure digital and social media.

MMA has developed the industry-leading approach for integrating various forms of traditional, digital and consumer data to help marketers and their agencies address these challenges. MMA has successfully executed this approach on more than 200 brands and products which has resulted in the development of a robust set of digital ROI benchmarks across almost every industry sector.

MMA’s Digital and Social ROI solutions help marketers and agencies…

• Establish an apples-to-apples/ROI comparison of traditional and digital media
• Quantify the interactions and synergies between traditional and digital media
• Determine proper attribution across all media vehicles to ensure accurate optimization

MMA has recently established a partnership with ComScore to develop the first digital measurement solution that integrates consumer data with econometric models to provide a number of incremental benefits to our clients:

• Gain insight into digital tactics with low levels of investment
• Improve the targeting and placement of digital campaigns
• Understand the impact of digital campaigns at various stages of the consumer pathway
• Test the execution of new tactics and creative executions

Helping our clients and their agencies establish the right measurement system for their business

To ensure that the benefits listed above are realized, the MMA senior executive team will partner with your marketing team and media agencies to establish a measurement system that reflects your current ecosystem of media execution and consumer engagement.