As marketers shift more and more of their dollars online, they can no longer rely on simply measuring clicks and page views. Although online media provides detailed metrics and reporting, ROI for online is generally measured independently from offline media. To understand what is truly driving sales, organizations must begin to evaluate the total impact of both online and offline programs through a standard set of metrics.
MMA Understands the Challenges of Digital Marketers
- Management of diverse online and offline portfolios.
- Measuring the ROI of search, online display ads, email, and web sites.
- Establishing a comparative analysis with offline marketing.
- Providing fact-based evidence to drive online investment.
MMA helps marketers address these challenges by providing an apples-to-apples comparison of online and offline marketing activities, and the ability to capture the true return on digital marketing investments.
The MMA Digital ROI Evaluation
MMA can make your digital marketing dollars work harder, by delivering insights based on MMA’s proven and trusted marketing mix models. Our experienced marketing scientists understand the unique characteristics of digital media and how to translate their various data sources into actionable insights. Over the past year, MMA has conducted more than thirty studies on the ROI of online channels such as textual search, graphical display advertising, branded web sites, and rich media.
Deliverables:
MMA will deliver a presentation that includes the following:
Apples-to-apples comparison of online marketing to offline marketing’s impact on sales
A drill down into online marketing tactic ROI (e.g. display ads, search, rich media)
Why MMA?
MMA has been the thought-leader, innovator, and trusted marketing sciences advisor to some of the largest global companies for more than 17 years. We provide visibility into past, present, and possible marketing decisions to improve business performance, benchmarked by our experience with more than 1,000 brands of Fortune 500 companies
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