MarketView

A Data Management Platform that Drives Superior, Integrated and Accurate Business Insights to the Organization

Identifying, collecting, cleansing and harmonizing the data.  Creating a common data management platform that supports a consistent and accurate data repository.   A trusted source of data sets and modeled results that can be leveraged to solve a company’s holistic issues up and down and across the organization …  Solving the big challenges begin with getting these things right.

Almost every company is seeking to gain competitive advantage by deriving insights from data and analytics.   While speed of insight is absolutely critical, the explosion of data quantities and sources can make it difficult for many companies to get to the next level.  As a leader in data integration, MMA has the unsurpassed experience to help clients pull together the mission-critical information that executives need most. In order to support our clients’ needs for better brands, more effective planning and accurate forecasting, MMA needs to collect and manage all the data sources relevant to providing those insights.  Those data sets include but are not limited to: marketing, media, pricing, promotion, product attributes, econometric, financial, shipment, attitudinal, behavioral, trend, country/cultural, weather, seasonal, modeled outputs and more.  This rich combination of data lives in MMA’s MarketView solution and provides a powerful platform for supporting a wide variety of company reporting, planning and forecasting needs.

MarketView from MMA is a business tracking system that combines best-in-class services, methodologies, and tools to help clients discover market insights. It pulls together historical data on key business drivers, key business segments, and key business results to provide a complete picture of business performance.

The end result is a solution that is …

• Accessible (pulls together multiple, disparate data sources)
• Accurate (generates automated, standardized and current data)
• Aligned (provides flexible reporting, centralized access, and multiple output options)
• Fast

MarketView is the comprehensive enterprise tracking solution for faster and deeper market insights.