A Synovate company

A History with CPG Brands

Since 1989, some of the world’s largest CPG companies have been looking to MMA as an essential marketing advisor.  The MMA heritage is based on working with CPG companies, and some of the first clients at MMA were CPG brands with multiple brand portfolios, products, and promoted product groups.  Today, MMA has evolved to include services that help address the tough business issues that CPG companies face, including assortment and pricing issues. 

Marketing Investment Solutions for CPG

Whether the product vertical is in snacks, cereals, foods, consumer healthcare or beverages, MMA has the solutions to answer the tough business questions.  Typical marketing challenges in CPG include pricing, branding, assortment, and the need to evaluate marketing on an ongoing basis.  MMA is able to model CPG brands at any response level, including brand, product, or promoted product group and at any geographic level in order to appropriately tackle the challenges CPG marketers face. 

Tackling the Tough Business Questions

• What is the optimal marketing budget and mix of activities to sales and profit by market and by channel?
• What is the ROI of marketing investments?
• What is the best balance between long term and short term activities, such brand building advertising, customer loyalty programs and promotions?
• What is the impact of in-store activities?
• How can companies manage marketing performance on a continuous, forward-looking basis?
• What is the ROI opportunity for operational improvements such as pricing, assortment and distribution? 
• How will environmental, competitive and economic factors impact sales?