By Anup Nair, VP Analytic Consulting – Healthcare, Ipsos MMA Brand marketing teams today are requiring marketing mix modeling in pharma to produce more than the traditional “ROI” assessments. They are targeting deeper, richer “executable insights at sub-national levels” that can identify and produce incremental and measurable value. The race to capture market share amidstRead More
By Lakshimi Sarju & Riya Sherchan During an election year, brands and their respective media agencies must take a thoughtful approach to their media strategies. Marketing initiatives must be aligned to fit the changing political environment. As a result, brands may need to effectively try to reach target audiences in unique ways across media. ARead More
Written by Michael Macri The automotive industry is a capital-intensive industry layered in complexity. From manufacturing to government regulations to wholesale distribution. There is very little simple about it. That said, for the last century the complexities of the business were relatively stable and provided a degree of predictability. Manufacture a product, ship it toRead More
Ipsos MMA’s Doug Brooks, EVP and Chief Client Officer, provided his expertise as a panelist at Google SuMMMit 2024 to address the challenges faced today by Marketing Mix Modeling. The thought-provoking questions discussed during the panel reflect the everyday concerns of marketers. Google hosted this summit to bring industry marketing mix modeling leaders and advertisersRead More
I am very excited about the culture we have created at Ipsos MMA where diversity, equality and inclusion for everyone represent such an important part of our foundation and success. At Ipsos MMA our strong leaders feel empowered, inspired and motivated to support each other to do their best work together for each other andRead More
Congratulations to the Ipsos MMA Team on another incredibly successful year of organic growth, innovation and exciting experiences! Over 32% growth in ’23, 205% in the past 3-years and 631% growth since 2011! Building a great company culture that drives year over year record-breaking revenues producing measurable, incremental value to our clients while attracting andRead More
Early in 2010 a small group of people met for dinner at a tequila bar/restaurant in Connecticut. Over a few drinks, some Mexican food, and rows of pink and blue cotton candy (yes – that was a staple at the restaurant when it was there), we mapped out the marketing mix modeling industry on napkinsRead More
The combination of skilled experts and AI/ML driven analytics are enabling marketers to leverage proven, validated unified insights to build more effective marketing plans that help transform brands and drive improved financial results We are very excited at Ipsos MMA to have Charlie, Roopa, and Lakshimi having joined us to help shape and continueRead More
By Robert Cardarelli, EVP Attribution & Analytics I recently had the pleasure of attending and speaking at the 2023 POSSIBLE event in Miami–seeing AdTech, Advertisers, and Publishers come together to address critical topics that are shaping the future of digital marketing. So many exciting discussions! Two talk tracks near and dear to me are howRead More
The Value of a Strong Relationship In our previous article we discussed how brands and agencies can evolve together to reach the ideal measurement plan that addresses critical business questions for brands. A fully Unified approach (MMM+MTA) has been undeniably proven to drive business performance and deliver value to the bottom line; implementation should beRead More