Right Information, Right Time, Right Decision
Organizations face the daunting task of making important marketing decisions throughout the year with less than sufficient tools and information. From ROMI report cards to mix models, marketers are starting to get the payback from their investment in data. But, all these methods are backward looking and don’t help companies drive their brands.

Avista Decision Support Service provides marketers with an easy-to-use toolset that delivers on-demand insights about the effectiveness of marketing efforts. It combines the insights from MMA marketing mix models with the real time analytic power of industry-leading business intelligence to support fact-driven decisions – all drawn from a company’s integrated marketing data.

What Makes Avista DSS the Industry-leading Solution?
Launched July 2005, Avista DSS is the only fully-integrated managed service to provide marketers with the ability to manage marketing performance on a continuous basis and support the entire marketing process.
On-demand analytic tools support “what-if” scenarios, optimization,
forecasting, portfolio allocation and media schedule optimization.
Avista management dashboards support continuous tracking and
diagnosis of marketing performance to help companies generate the
maximum return from their marketing investment.
Fortune 500 companies in financial services, retail, consumer products, travel and e-business have now selected this fully-integrated decision support service.

Ease of Use + Integration = Efficiency
Avista DSS makes managing marketing performance efficient by
putting the power of continuous MMA models in the hands of your organization. Customizable views and interfaces allow users to easily navigate through functionality that supports the entire marketing process from planning, to execution, to evaluation. Avista DSS is a web-based, managed service with no on-site installation.

With Avista DSS, marketers can easily access functionalities including:

Scenario Planning/Optimization:
Develop “what-if” scenarios to determine achievable goals for a brand, product, or tactic. Can be used for tracking purposes, and to support marketing decisions throughout the year.

Smart Scheduler:
Allows marketers to optimally allocate media weight over time.

Portfolio Allocation:
Manage brands together to support spend decisions across a complex mix of products.

Forecasting:
Causal forecasting abilities, allowing users to predict marketing plan results and rationalize predictions against actual results.

Marketing Performance Dashboards:
Consolidated view of in-flight scenarios, KPIs, and reports. Designed for customized views and on-going performance management.

Reporting:
Create custom reports to visualize marketing data, updated on a
regular basis by the MMA team.

What a Client gets with Avista DSS

• Marketing Mix Models
  MMA analysts build, maintain and update models to continuously
  address marketing objectives.
  
  
• Data
  MMA’s Data Services Group will build an integrated marketing data set that will be continuously refreshed, managed, and quality checked throughout the year.
  
  
• Tools
  On-demand analytic tools support “what-if” scenario planning, optimization, forecasting, portfolio management, tracking and diagnostics.
  • Designed to be used throughout the organization. Supports multiple business
    stakeholders.
  • Web-based, requires minimal IT support.
  • Built on SAS and IBM technology. Hosted by IBM.
    
    
• People & process
  Drive application of recommendations and usage of Avista through training, rollout and support.
  
  
• Client service
  The client service team provides expert insights and recommendations throughout the year.

Why MMA?
MMA has been the thought-leader, innovator, and trusted marketing sciences advisor to some of the largest global companies for more than 17 years. We provide visibility into past, present, and possible marketing decisions to improve business performance, benchmarked by our experience with more than 1,000 brands of Fortune 500 companies.