Understanding the role of each marketing vehicle in driving consumers through the path to conversion (consideration, dealer visit, test drive, sales, etc…) is an extremely complex problem for automotive companies. MMA’s modeling system has been used by some of the largest global automotive brands to measure and optimize marketing investments at all levels of geographic execution throughout the consumer funnel and across a portfolio of name plates.

MMA has helped automotive manufacturers address a number of critical business questions:

• How do I optimize investments to drive consumers along the path to conversion?
• What is the right balance of national vs. local marketing?
• What is the impact of media at each point in the path to conversion?
• How do I improve marketing ROI?
• What is the role of digital media, social media, sponsorships and PR ?
• What is the optimal timing and execution of marketing investments to maximize sales?
• What if?