MMA’s m360 is a new analytics solution that combines your traditional media (TV, print, radio) and digital media (such as display, search, mobile and rich media) activities into a single analysis, giving you common ROI metrics and makes it easier for you to determine which mix is the most effective for your goals and budget.

Understanding how much and where to invest on a country-by-country basis is critical for global companies. What countries/brands have the greatest potential? Where should I re-allocate investment to optimize profits? What are consumer trends within a particular country that can be tapped into? In what categories should I invest/divest?

More and more, companies are looking to take the next step in marketing analytics and learning the long-term value of marketing. BrandView by MMA uncovers the long-term ROI of marketing vehicles and messages and identifies the critical relationships between brand health metrics and the financial value (long-term ROI) of movements in these metrics.

Avista by MMA provides cross-function teams with an easy-to-use toolset that delivers on-demand insights about the effectiveness of marketing efforts. It combines the insights from MMA marketing mix models with the real-time analytic power of industry-leading business intelligence to support fact-driven decisions.

As we crawl out of one of the toughest global recessions ever, executives must focus on finding the “sweet spot” for their business to strike a balance between short-term sales and long-term growth objectives. MMA is helping companies do this by delivering comprehensive pricing strategies, architectures and the tactical insights required to increase revenue & profits.

With retail shelf space at a premium, companies must make critical decisions about which products to drop, keep, or add. AssortView helps companies optimize their assort plans while answering key business questions about the consumer decision process and the impact of product introductions, deletions and interactions on the overall category.

Today, almost every company is seeking to gain competitive advantage by deriving insights from data and analytics. While speed of insight is absolutely critical, the explosion of data quantities and sources make it difficult to get to the next level. As a leader in data integration, MMA’s MarketView allows for quick and easy access to mission-critical information.